Sheet Fortress

BENEFICIAL PROJECTS

 

Front - Click to enlarge

Back - Click to enlarge

Printing: $85.00

To approve this artwork and proceed with production please fill out the form and click the “approve” button below.

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a. This version has no safe handling instructions which allows most of the footer content to be larger. A separate safe handling sticker would need to be part of the packaging with this version.

 

b. This version includes the safe handling instructions. I had to reduce the size of a lot of the footer content and condense the layout a bit in order to fit it.

 

 

Front - Click to enlarge

Back - Click to enlarge

 

MESA TOP FARM MEATS - Sticker Design & Printing Contract

Sticker Design: $300.00 // Printing (1000 Stickers): $285.00

Total: $585.00 + Tax

Sheet Fortress will design and coordinate the printing of the Mesa Top Farm Meats packaging stickers. The stickers will be designed at 4” x 3” on white BOPP, a sticker substrate designed to withstand water, oil and refridgeration. This sticker will be designed for use on all Mesa Top Farm Meat products.

Once we reach a final version the printing order will be placed and an invoice will be sent - due on receipt.

Contract Accepted - Steve and Colleen Warshawer - 12.17.19

 

MESA TOP FARM MEATS - Website Contract

Website Design: $3,500.00 // Website Hosting (Annual Fee): $250.00

Total: $3,750.00 + Tax

Sheet Fortress will design the Mesa Top Farm website based on an ongoing discussion regarding the desired content and appearance for the site. An initial landing page with the Mesa Top Farm logo and contact information will be designed and uploaded while the rest of the site is being built.

Once we reach a final version the full site will go live and an invoice will be sent - due on receipt.

Contract Accepted - Steve and Colleen Warshawer - 12.17.19

 

BENEFICIAL EGGS - Website Rebuild in Square Space

Website Design: $1350.00 // Website Hosting (annual fee): $250.00

Total: $1,600.00 + Tax

Sheet Fortress will redesign the Beneficial Eggs website in Square Space. The majority of the current content from the Wix site will be brought over and used in a new template on Square Space. I will also update any of the info on the site that is no longer relevant.

Once we reach a final version the site will go live and an invoice will be sent - due on receipt.

Contract Accepted - Steve and Colleen Warshawer - 12.17.19

 

Front - Click to enlarge

Back - Click to enlarge

 

Below are some additional drafts with tweaks to the layout based on your feedback. I intended to make the back look more like a newspaper clipping by removing the logo, enlarging the headline and using a serif font with an increased point size for the copy. I also removed the "looking ahead to fall" copy and replaced it with a picture of the hens from my last visit. This feels easier on the eyes and doesn't appear as overwhelming with all of the written content. These inserts can be printed cheaply and this can be used as a template going forward. I think it is a reasonable approach to print new inserts quarterly for each season.

I would recommend keeping the contact information the same as what you have on the printed cartons. Until you are ready to print new cartons with different contact info, I wouldn't introduce different information, it just seems a bit confusing for the consumer. 

Front - Click to enlarge

Back - Click to enlarge

 

Below are the initial drafts for the egg carton insert. It is designed at 4.5" x 3.25" and will fit in the dozen and half dozen Beneficial egg cartons.

Front - Click to enlarge

Back - Click to enlarge

 

Here are two versions of the Beneficial half dozen carton that I feel are the final options. In the top version I changed the "half dozen" to "1/2 doz." and moved it to the back above the UPC. I removed hand-harvested from the top surface as it is was on the packaging twice. Naturally occurring omega-3 now occupies the space next to humanely raised. I prefer this version.

If you aren't comfortable with those changes to the design, the version beneath it adds "naturally occurring omega-3" below "half dozen - hand-harvested - humanely raised." 

 
 
 

Here is an option with "naturally occurring omega-3" on the front flap. I included a draft with the printing area guides in blue for you to see as well. There isn't a lot of space on the front flap that Pactiv allows you print artwork on. My feeling is that "hand harvested" and "free range hens" are more effective marketing keywords that consumers connect with. I still feel that the original draft is the strongest, and if "naturally occurring omega-3" needs to be on the packaging, modifying the top or front seal is the best solution.

Click images below to enlarge.


Below you will find two options of the top exterior half dozen carton with the requested revisions. The UPC from the old half dozen design that you sent has been placed into the new layout. The "New Mexico Grown With Tradition" icon was added to the back above the Beneficial Farms contact info.

There are two options of the top carton design for you to decide on. With the first version I took your suggestion and extended the height of the red strip to make room for naturally occurring omega-3. My feeling is that this throws off the balance of the layout and creates a chunk of text that doesn't feel as easy on the eye. With the second version I modified the seal/stamp on the top to communicate naturally occurring omega-3. To me this feels much better. The slight variation to the seal counteracts the redundancy with it being on two surfaces of the carton.

Click images below to enlarge.

 

Option A

Option B


This page contains two options for Beneficial Farms half dozen egg cartons. These designs were created specifically for spot color dry offset printing on molded fiber egg cartons. The carton was designed to accompany the one dozen egg carton packaging currently on the market. The dry offset on molded fiber method of printing does not allow for the use of halftones or full color printing which the one dozen design is heavily utilizing. I chose to connect the dozen and half dozen designs through the use of various design elements including the Beneficial logo, existing fonts, color, and wordage.

I ran the artwork by Pete with the Pactiv Art Department just to make sure the design would work well with this method of printing and his response was "good for print."  

Click images below to enlarge.

 

Option A - Exterior

 

 

Option B - Exterior

 

 

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